Social network is a dedicated website which allows
users to communicate with people by posting statuses, images, comments and
information (Pempek et al., 2009). The examples of social networking sites are
Facebook, MySpace, Instagram and YouTube as well as micro-blogging sites which
include Twitter, Flickr and blogs. Social networks allow hundreds of different
people to communicate together in a central location. Nowadays, people spend a major part of their daily life
to interact with others through social networks.
Social networks provided
benefits for network users to create social relationships, form identity, entertain
and also use it for academic purposes. Besides that, people use social network
as a platform to share content and their daily routine as well as to vent their
dissatisfaction and negative emotions (Clark, 2013). Social
network serves as a complaint channel for network users to complain about their
personal issues, family problems, friendship problems, dating life issues,
financial problems and education problems. I noticed that people tend to update their status on social networking
channels to express their emotion in a negative way. For example, people will
update their status when they feel sad, unhappy, disappointed and angry.
Bicycle lost… Get solutions from Facebook’s user
Struggle with hunger…
Feeling emotional when failed to complete the task
on that day.
One of the most famous
social networking sites, Facebook provides a platform for Facebook user to
express their feelings and what is going on with their lives through status
update. Hence, other Facebook users can use the Facebook feature button such as
“like” or “thumbs up” and comment spaces to give responses.
Farnadi et al. (2014) found that female social
network users are more emotional in their status post than male users. In other
words, female users are more likely to express more emotions when they update
their status compare to male users. According
to Jalonen (2014), women are more likely to use negative words to attract other
people attention to their dissatisfaction in order to get the solutions.
Besides that, when people disclose about their negative experiences through
social media, this can actually prevent other people from suffering a similar
incident or similar negative experience (Jalonen, 2014).
So, what is your way to vent your dissatisfaction or
release your emotions? Do you prefer to vent dissatisfaction on social network
or tell your family and close friends about your problem? Why?
References
Clark,
J. (2013). Conceptualising social media as complaint channel. Journal of Promotional Communications, 1(1),
104-124.
Farnadi, G., Sitaranab, G., Rohani, M.,
Kosinski, M., Stillwell, D., Moens, M., Davalos, S., & De Cock, M. (2014).
How are you doing? Emotions and personality in Facebook. Proc. of Empire, 25-56.
Jalonen,
H. (2014, April). Social Media: An arena for venting negative emotions. International Conference on Communication,
Media, Technology and Design. (pp. 224-230). Turku: Finland.
Pempek, T. A.,
Yermolayeva, Y. A., & Calvert. S. L. (2009). College students’ social
networking experiences on Facebook. Journal
of Applied Developmental Psychology, 30(3), 227-238.